Organic SEO • Content Strategy • Technical Performance
SEO That Doesn't Just Rank. It Converts
I help small businesses improve organic and local search visibility through SEO audits, on-page optimization, content strategy and technical SEO. Work directly with Chris Hurst on a practical plan to attract relevant visitors and turn more of them into inquiries.
5.0 from 70 Google reviews
01Results
Built for Performance. Proven by Data.
These results come from businesses that improved their website structure, search visibility, and content strategy.
- +320% Organic Traffic Growth Source: Google Analytics
- +180% Increase In Inbound Leads Source: Google Business Profile
- Top 3 Rankings For High-Intent Searches Source: Search Console
Most websites are online. Far fewer are actually found.
A lot of business owners assume that once a website is live, customers will naturally discover it through Google. In reality, that rarely happens on its own.
If your site is not structured properly, targeting the right searches, and sending the right signals to search engines, it can remain virtually invisible, even if your service is excellent.
That means potential customers may be searching for exactly what you offer, but finding competitors instead.
Your website should help your business:
- Appear when people search for your service
- Communicate relevance clearly to search engines
- Build trust through strong content and structure
- Capture high-intent traffic from people ready to act
- Turn visibility into inquiries, calls, and leads
Good SEO is not about chasing vanity traffic. It is about making sure your business shows up at the right moment, in front of the right people, with the right message.
That is how search becomes a steady source of qualified traffic and long-term growth.
Book a free call or call 201-230-5899
02On-Page, Results Driven
"Local Hero" SEO Plans that help you get discovered
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01
Technical SEO
Deep-dive audits, Schema markup, and Core Web Vitals optimization to ensure search engines can crawl and index you perfectly.
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02
Content Authority
Strategic blogging and landing page creation that answers the exact questions your customers are asking.
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03
AI & LLM Optimization
Structuring your data so AI agents (like ChatGPT and Gemini) recommend your business as the top solution in your niche.
Book a free call or call 201-230-5899
03Questions
Frequently Asked Questions about SEO
Still unsure? Ask me directly201-230-5899 Or book a free callWhat exactly is SEO, and why does my business need it?
SEO (Search Engine Optimization) is the process of improving your website so that it ranks higher when people search for products or services related to your business on Google or Bing. Think of it as your digital “street visibility”. Without it, even the most beautiful website is effectively invisible to potential customers who aren’t already searching for you by name.
How long does it take to see actual results from SEO?
SEO is a long-term strategy, not an overnight switch. While technical fixes to your WordPress site can show performance improvements within weeks, significant ranking and traffic growth typically takes 3 to 6 months. This timeline allows search engines to crawl your new content, index your authority, and recognize the technical superiority of your build.
Can’t I just pay for Google Ads instead of doing SEO?
You can, but they serve different purposes. Ads (PPC) stop the moment you stop paying. Organic SEO builds an asset that keeps working for you 24/7 without a “per-click” cost. A balanced strategy often uses both, but SEO provides the sustainable, high-trust foundation that lowers your long-term customer acquisition costs.
Does my WordPress theme affect my search rankings?
Absolutely. Search engines prioritize “Core Web Vitals”, which include page speed, mobile responsiveness, and visual stability. Many “off-the-shelf” themes are bloated with slow code that hurts your rankings. I build high-performance, SEO-structured WordPress sites that pass these tests out of the box, giving you a massive head start over competitors with slower sites.
What is the difference between "Global" and "Local" SEO?
Local SEO focuses on appearing in searches within a specific geographic area (like “Web Design in [Your City]”) and managing your Google Business Profile/Maps presence. Global (or Organic) SEO focuses on ranking for broader terms regardless of location. Depending on your business model, I can tune your strategy to dominate your local neighborhood or compete on a national stage.
How do I know if the SEO is actually working?
I provide transparent, data-driven reporting focused on outcomes, not just “activities”. We track key metrics like organic traffic growth, keyword ranking improvements, and, most importantlyconversions (inquiries and sales). My goal is to ensure the traffic you get is high-intent traffic that actually grows your revenue.
04The Comparison
Agency Overhead vs. Senior Execution
You want sustainable organic growth. The question is how you get there. Both paths can offer SEO, but only one keeps your strategy lean, focused, and directly accountable to your bottom line.
Multiple layers, higher cost
Typical Agency Model
More layers between you & the work. Higher cost built into every invoice to cover office space & non-billable staff.
- No: Account managers relay information between you and the actual specialists.
- No: Junior-level staff or outsourced freelancers often handle the daily execution.
- No: High retainers are required to support large agency overhead and sales teams.
- No: Strategy is often "templated" and sold as a one-size-fits-all package.
Lean. Senior. Accountable.
Working Direct With Me
Strategy, technical SEO, and content execution in one place. Faster decisions. Cleaner execution. Total transparency.
- Yes: Direct access to the senior expert designing and building your SEO strategy.
- Yes: 19+ years of hands-on WordPress and technical SEO experience.
- Yes: Strategy and execution handled by the same person to ensure nothing is lost in translation.
- Yes: Agile, data-driven pivots based on real-time performance, not "monthly reports."
You’re not hiring a "team" to fill seats. You’re hiring specific outcomes - without paying for the layers you don't need.
05Trusted by teams that care about results
Proof beats promises.
Recognizable brands. Straight answers. Measurable results. A few signals that reduce doubt fast.
“Chris helped improve our SEO, clean up the site, and make it much easier for people to find our tile and marble services online. Within a few months, we started seeing a noticeable increase in website traffic and more serious local inquiries coming through. He understands how to position a business in search without overcomplicating things.”
Lance K.LaRaj Tile & Marble
“Working with Chris on our SEO has helped Soccer Sidekicks become much more visible in local search results. We’ve seen stronger rankings, more organic traffic, and a steady lift in inquiries from parents looking for soccer programs in our area. He knows how to combine SEO strategy with a website that actually converts visitors into leads.”
B. ClarkSoccer Sidekicks
“Chris made a real difference to our online visibility. After improving our local SEO and website content, we started getting more traffic from Google and more appointment inquiries from new clients nearby. He made the whole process simple and focused on results that actually matter for a local business.”
Johanna C.Johanna Clark Hair Salon
Get results like these or call 201-230-5899
06Pricing
Clear SEO pricing. Built for local growth.
Choose the level of visibility support that fits your business. Every plan is designed to help you show up more often, look more credible, and turn more searches into inquiries.
Local Hero – Launch
$150/monthIncludes essential local SEO setup
Perfect for businesses that need a stronger local presence.
- Google Business Profile support and ongoing optimization
- Local keyword targeting for your core services
- Monthly updates to titles, meta descriptions, and on-page SEO
- Directory and citation consistency checks
- Basic reporting so you can see what’s improving
- Email support for SEO questions and small recommendations
Local Hero – Boost
$300/monthDeeper optimization & content support
A stronger growth plan for businesses that want more visibility.
- Everything in Launch
- Expanded on-page SEO across key pages
- Ongoing Google Business Profile optimization and posting guidance
- Local content recommendations or page improvements
- Internal linking and site structure improvements
- Competitor check-ins to spot ranking opportunities
- Conversion-minded recommendations for forms, calls, and inquiries
- Monthly reporting with clear actions and progress notes
Local Hero – Beacon
$475/monthBroader optimization & higher-touch
For businesses ready to compete harder in local search.
- Everything in Boost
- SEO work across a wider set of service and location pages
- Advanced local optimization for stronger map and organic visibility
- Content planning to target more high-intent searches
- Ongoing technical SEO check-ins and issue spotting
- Reputation and trust signal recommendations
- Priority support and faster turnaround on SEO tasks
- Monthly strategy review with next-step priorities
Not sure which plan fits?
Start with the level that matches your current stage. Most businesses begin with Launch or Boost, then move up as they want more visibility, more content, and more consistent lead generation.
Need something custom?
Need a more tailored SEO plan? I also offer custom monthly SEO support based on your goals, competition, service area, and the amount of work needed each month.
Not sure which fits? Book a free call or call 201-230-5899.
07Next step
Ready to stop chasing rankings and start winning leads?
Let’s audit your current site and build a roadmap to the top of the search results.