SEO Audits

An SEO audit should answer one question: “What’s actually limiting this site’s organic traffic, and what should we fix first?” Most audits don’t do that. They produce a 60-page PDF full of every minor issue the tool flagged, with no prioritisation, no real strategy, and no path to implementation. By the time you’re done reading it, you have more questions than answers.

I do audits differently. Smaller deliverables, more thought, ranked by traffic impact. You get a written report you can actually act on — not a data dump.

What’s Included

• Technical audit — crawl analysis, indexation review, Core Web Vitals, schema validation, mobile usability, robots/sitemap configuration
• On-page audit — title tags, meta descriptions, heading structure, internal linking, content quality across priority pages
• Content audit — what’s ranking, what’s not, what should be consolidated, what should be deleted, what content gaps exist
• Backlink profile — quality of inbound links, toxic link review, lost links worth recovering
• Competitive analysis — what your top 3-5 competitors rank for that you don’t, and how they’re winning
• Keyword opportunity report — terms you’re ranking 11-30 for that could move to page 1 with focused work
• Prioritised action plan — every finding ranked by impact and effort, with a clear “do this first” recommendation

How It Works

1. Access setup — GSC, Google Analytics, and view-only access to your CMS
2. Discovery call — 30 minutes to understand your business goals, target customers, and what you’re hoping to achieve
3. Audit period — 1-2 weeks of analysis, including a full site crawl, GSC review, content review, and competitive research
4. Delivery and walkthrough — Written report plus a 60-minute call to walk you through the findings, answer questions, and align on next steps

Is This Right for Your Business?

SEO audits are the right starting point if you’ve never had your site audited (or it’s been more than 12 months), you’ve recently launched, migrated, or rebuilt your site, organic traffic has dropped without a clear cause, or you’re investing in SEO and want to know what’s actually broken before you commit to a long-term engagement.

The audit is also a sensible first step if you’re considering hiring an SEO agency — you’ll know what work actually needs doing and can hold them accountable to it.

Why Work With Me on an SEO Audit

Most audits get sold as a loss leader to upsell ongoing retainers. That’s not the model here. The audit is the product. You can implement the findings yourself, hand them to your existing team, or come back to me for execution on specific pieces — like technical SEO or content optimisation.

I’m also a developer, which changes what the audit can include. Most SEO auditors flag technical issues but don’t know how to verify them at a code level. I can dig into your theme files, plugin configurations, and database to find the issues that surface-level audits miss.

Pricing & Timeline

SEO audits start at $2,500 for small sites (under 50 pages), $4,000-$7,500 for medium sites (50-500 pages), with larger sites and ecommerce sites quoted based on scope. Delivery typically in 2 weeks from kickoff.

Ready to Talk?

Free 30-minute call to discuss whether an audit is the right first step, or whether you’d be better served with a focused engagement on a specific issue. Schedule a call.