Soccer Club Retention Software WordPress Site

Soccer Club Retention Software WordPress Site Retention Tool

Retain Players is a software product that helps youth soccer clubs spot which players are likely to leave before they actually do. The marketing site had to do two jobs at once: explain the product clearly enough to convert cold club operators, and build long-term organic visibility for searches like “soccer club retention” and “player attrition.” We built the front end on the same custom WordPress theme used across the rest of the group’s sites — and treated it as a SaaS landing site, not a brochure.

Technologies Used

• WordPress with the shared custom classic theme
• ACF Pro Flexible Content for conversion-optimised section variants
• RankMath Pro with custom schema for the product entity
• Ninja Forms for demo requests and trial sign-ups

Key Features

• Hero focused on the operator’s pain — not the product’s features
• Three-step “how it works” with screenshots from the app
• Pricing section framed around value (cost of one lost player vs cost of the tool)
• Comparison content vs spreadsheets and generic CRMs
• Blog architecture for ongoing SEO content targeting club operations queries
• Sibling marketing engine to ESS Cup, Bay Area Surf Cup, and Elev8 Football