Custom Site – Southard Salvage Scrap Metal Yard

Lightweight Custom Site with Live Metal Pricing

Southard Salvage is a family-owned scrap metal yard in Rockaway, NJ. They needed a site that loaded instantly on truck-driver phones, displayed today’s metal prices without a manual update, and made it obvious how to get to the yard and bring scrap in. WordPress was the wrong tool for the job, the priorities were speed, simplicity, and a price list that could be updated from a single source.

Technologies Used

• Vanilla HTML5, CSS3, and JavaScript (no framework, no bloat)
• Custom JSON price feed with localStorage caching and graceful fallback
• Theme-aware light / dark mode with system-preference detection
• Responsive mobile-first layout built for on-the-go customers

Key Features

• Live metal price list pulled from a single editable JSON source
• Smart caching so the site stays usable even when the API is unreachable
• Service area page targeting Rockaway and Morris County, NJ
• Click-to-call and SMS-friendly phone CTAs for drivers and walk-ins
• Embedded Facebook and Instagram links for social proof
• Sub-1-second load time on mobile

A site that loads instantly on phones, shows today's prices without a single WordPress login, and gives a small family-owned scrap yard a digital presence that out-polishes most of the bigger competitors in its market.