Technical SEO

Technical SEO is the SEO that most agencies can’t actually do. They can spot the problems — slow pages, crawl errors, broken canonicals, missing schema — but fixing them requires touching code, and that’s where most engagements stall out. I’m a developer first, so the fix doesn’t get handed back to you as a list of recommendations. It gets done.

What’s Included

• Site speed and Core Web Vitals — diagnosis and fixes for LCP, INP, and CLS issues that affect both rankings and conversions
• Crawl and indexation audit — XML sitemaps, robots.txt, canonical tags, noindex rules, hreflang for international sites
• Schema markup implementation — JSON-LD for LocalBusiness, Article, FAQ, Product, Service, and others as relevant
• Redirect strategy — proper 301 mapping for site migrations, URL changes, broken links
• JavaScript rendering — making sure Google can actually see and index your content if your site is JS-heavy
• Mobile-first optimisation — verifying parity between mobile and desktop content, fixing layout shift issues
• Internal link architecture — site structure, pagination, breadcrumbs, faceted navigation cleanup
• Log file analysis — for larger sites, reviewing how Googlebot actually crawls your site versus how you think it does

How It Works

1. Full technical audit — Crawl with Screaming Frog (or similar), GSC review, Core Web Vitals analysis, schema validation, server response review.
2. Prioritised findings — Sorted by traffic impact and effort. Not everything matters equally; some technical issues are cosmetic, others are quietly costing you traffic every day.
3. Implementation — I make the fixes directly in your WordPress install (or coordinate with your dev team if you have one). Code-level changes, not just recommendations.
4. Verification — Re-crawl, GSC monitoring, before/after comparison.

Is This Right for Your Business?

Technical SEO matters most for sites with more than 50 pages, sites that have been around a while and accumulated debt (broken redirects, plugin sprawl, abandoned content), sites built on JS-heavy frameworks, or any site that’s seeing crawl errors in GSC. For brand-new small sites under 20 pages, technical SEO is usually fine out of the box — you don’t need a separate engagement.

It’s particularly important for ecommerce sites. Bad faceted navigation alone can tank an entire WooCommerce store’s organic traffic.

Why Work With Me on Technical SEO

The technical SEO consultants I respect most are former developers. The ones who never wrote code can identify problems but tend to recommend overly cautious fixes because they don’t understand the implementation cost. I’ve spent nearly 20 years building and breaking WordPress sites, so when I tell you a fix is worth the time or that it isn’t, I’m working from experience, not a checklist.

Technical SEO often overlaps with performance optimisation and on-page SEO — most engagements touch all three.

Pricing & Timeline

Technical SEO audits start at $1,500 (audit only, fixes quoted separately). Audit + implementation packages typically run $3,500-$8,000 depending on scope. Full technical SEO for ecommerce or large content sites priced based on findings. Most projects complete in 2-6 weeks from kickoff.

Ready to Talk?

Free 30-minute call. I can usually spot the biggest technical issues with a 10-minute crawl before we talk. Schedule a call.