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01Case study

Vending Company WordPress Website and SEO for Chariot Vending

A custom WordPress website and local SEO foundation for a New Jersey vending company, built to turn property managers into placement requests.

Vending company WordPress website for Chariot Vending, homepage screenshot
Client
Chariot Vending
Year
2026
My role
Custom WordPress Theme, UX Design & SEO
Category
SEO, WordPress
Live site
chariotvending.com

02The goal

A Vending Company WordPress Website That Sells the Amenity, Not the Machine

Chariot Vending is a family and veteran-owned vending company based just outside Morristown, New Jersey. They place modern, AI-enabled, cashless vending machines and micro-markets in apartment communities, offices, and other high-traffic spaces, at no cost to the host. The buyer is a property manager or office manager, so the site had to look like a premium amenity, answer “what does it cost me?” immediately, and make requesting a machine effortless.

Based in or around Morristown yourself? Here is how I build websites for Morristown, NJ businesses.

I designed and built this vending company WordPress website on a custom classic theme, with one focused conversion path and the SEO groundwork for free vending machine placement searches across North Jersey.

Technologies Used

  • WordPress with a custom classic PHP theme built for this brand
  • ACF Pro for client-editable content, with a Vite and SCSS build pipeline
  • Rank Math for titles, meta descriptions, and schema
  • Ninja Forms for machine placement requests
  • Google Site Kit for Search Console and Analytics

Key Features

  • “$0 to host” value proposition above the fold
  • Request a Machine button in the header and click-to-call on every screen
  • “Where we fit” section targeting apartment communities, offices, gyms, and warehouses
  • Three-step getting started process that lowers the commitment
  • FAQ section answering cost, restocking, and product selection questions
  • Service area content for Morris, Essex, Union, and Bergen counties
  • Title tags and meta descriptions written for free vending machine placement searches

03The outcome

A premium, mobile-first vending company website that positions Chariot as an amenity partner instead of a snack machine, with a clear path from search to a placement request.

What I delivered

  • Custom WordPress Theme
  • UX Design
  • Local SEO
  • Lead Generation

→Let’s talk

Ready for a website that actually brings in work?

Book a free call Rather talk now? Call me. 201-230-5899