WordPress
Firewood Delivery WordPress Website for Morris County Firewood
A custom WordPress website for a Denville, NJ firewood delivery business, built to make the phone ring and to rank for firewood delivery across Morris County.
What was the goal?
A Firewood Delivery WordPress Website Built Around One Action: Call Al
Morris County Firewood is a one-man firewood delivery business based in Denville, New Jersey. Al cuts, splits, and seasons local hardwood and delivers it anywhere in Morris County, often in about an hour. The site had one job: get a homeowner from a search for “firewood delivery near me” to a phone call in as few taps as possible. No forms, no carts, no waiting for a callback.
I designed and built a custom classic WordPress theme from scratch, with pricing on the first screen, click-to-call and click-to-text in the header, and local SEO built into the code instead of bolted on with plugins.
Technologies Used
- WordPress with a custom classic PHP theme built for this business
- Rank Math with custom structured data: LocalBusiness, Offer, FAQPage, ImageGallery, and service area markup
- Local Hero Gallery, my own WordPress gallery plugin, for real delivery photos
- Google Site Kit for Search Console and Analytics
Key Features
- Upfront pricing in the hero: full cord $350, half cord $250, delivery included
- Sticky call and text buttons so ordering is one tap on mobile
- Four-step “how it works” section that answers the first question every buyer has: how fast?
- Delivery area page listing every Morris County town served, for local search coverage
- FAQ section with FAQPage schema targeting real questions like “what is a cord of wood?”
- Firewood buying guides that answer the pricing and cord-size questions buyers search for
- Reviews page and a real photo gallery instead of stock imagery