Branding is one of those services where the best work tends to look obvious in hindsight. The logo, the colors, the typography all feel like the only way it could have been done. That impression is the result of a lot of upstream work, understanding the business, the audience, the competitive landscape, and the practical constraints (will this logo work on a 16×16 favicon? does this color palette pass WCAG? does this typography render correctly on Windows?).
I work with small and mid-size businesses that need branding to do real work, earn trust on first impression, look credible across digital and print, and hold up as the business grows.
What’s Included
- Brand discoveryunderstanding your business, audience, competitors, and the role brand needs to play
- Logo designprimary mark, secondary mark, favicon, app icon, monochrome and reversed versions
- Color systemprimary, secondary, accent palettes with proper accessibility contrast ratios and digital/print specifications
- Typography systemprimary, secondary, and supporting typefaces with usage guidelines and web-safe fallbacks
- Visual identity elementsiconography style, photography direction, illustration approach, pattern systems
- Brand guidelines documenta working PDF guide your team (or external contractors) can reference for consistency
- Brand asset packageall logo files, color swatches, fonts, and elements in production-ready formats
- Applied exampleshow the brand looks in real use (web, print, social, email signatures, business cards)
How It Works
- Discovery60-90 minute working session to understand the business and what brand needs to accomplish
- Strategywritten brand strategy document covering positioning, voice, and visual direction (before any visuals are designed)
- Concept exploration2-3 distinct visual directions, presented with rationale
- Refinementone direction selected, refined through 2 rounds of feedback
- Productionfull asset library, brand guidelines, and applied examples
Is This Right for Your Business?
Brand work is the right investment when you’re starting a new business and want to look credible from day one, when your current brand was put together quickly years ago and no longer represents the business, or when you’re growing into new markets and need to look the part.
It’s not the right investment if you’re pre-revenue and bootstrapping, a simple logo and a coherent color palette is usually enough until product-market fit is proven. Don’t spend $10,000 on branding for a business that may not exist in six months.
Why Work With Me on Branding
Most branding agencies do beautiful work but optimize for portfolio pieces, not for businesses. The brand looks great in a case study, then breaks the moment your team tries to apply it to a webinar slide or a sales deck. I design with the application in mind, every element gets tested against real use cases before it ships.
I’m also a developer, which matters more than it sounds. Brands that get designed without anyone considering web implementation often have unrealistic font requirements, accessibility-failing colors, or logos that look terrible at small sizes. I’ll catch those issues during design, not after launch.
Often paired with web design and custom theme development for full brand-to-website projects.
Pricing & Timeline
Brand identity projects start at $3,500 for focused logo and basic identity work, and run $7,500-$15,000 for full brand systems with strategy, applied examples, and guideline documentation. Timelines range from 3 weeks to 8 weeks.
Ready to Talk?
Free 30-minute call to discuss what your brand needs to do and whether a full identity project or a more focused engagement is the right fit. Schedule a call.
→Let’s talk