Design
Custom Site – Southard Salvage Scrap Metal Yard
Building a fast, simple, real-time-priced website for a family-owned scrap metal yard in Rockaway, NJ.
ClientSouthard Salvage Inc.
Year2026
RoleCustom Web Development & Design
CategoryDesign
What was the goal?
Lightweight Custom Site with Live Metal Pricing
Southard Salvage is a family-owned scrap metal yard in Rockaway, NJ. They needed a site that loaded instantly on truck-driver phones, displayed today’s metal prices without a manual update, and made it obvious how to get to the yard and bring scrap in. WordPress was the wrong tool for the job — the priorities were speed, simplicity, and a price list that could be updated from a single source.
Technologies Used
- Vanilla HTML5, CSS3, and JavaScript (no framework, no bloat)
- Custom JSON price feed with localStorage caching and graceful fallback
- Theme-aware light / dark mode with system-preference detection
- Responsive mobile-first layout built for on-the-go customers
Key Features
- Live metal price list pulled from a single editable JSON source
- Smart caching so the site stays usable even when the API is unreachable
- Service area page targeting Rockaway and Morris County, NJ
- Click-to-call and SMS-friendly phone CTAs for drivers and walk-ins
- Embedded Facebook and Instagram links for social proof
- Sub-1-second load time on mobile
What I shipped
Custom Web Development
UX Design
Performance Optimization
Outcome
A site that loads instantly on phones, shows today's prices without a single WordPress login, and gives a small family-owned scrap yard a digital presence that out-polishes most of the bigger competitors in its market.