01Case study
Custom WordPress Solution – LaRaj Tile & Marble
I rebuilt LaRaj Tile & Marble's website from the ground up as a custom WordPress theme with no page builder, designed to turn showroom visits and phone calls into booked design consultations.
- Client
- LaRaj Tile & Marble
- Year
- 2026
- My role
- Custom WordPress Development, UX/UI Design and Local SEO
- Category
- Custom WordPress · Tile & Marble
- Live site
- larajtile.
com
02The goal
Lance and Raj bring 40+ years of combined experience to every tile and stone job in North and Central Jersey. The 2024 version of their site ran on the Hello theme with the Brizy Pro page builder. For this rebuild I wanted three things: a faster site with no builder, work that’s easy to browse by room, and a clear path to book a showroom consultation from every page.
What I built
- A custom WordPress theme with no page builder. The only plugin loading on the front end is LiteSpeed Cache.
- A booking page with an embedded Calendly scheduler for one-on-one design consultations at the Roselle Park showroom.
- Showroom and Our Work galleries, filterable by room: Floors, Bathrooms, Kitchens and Living Spaces.
- A Service Areas page organized by county: Union, Essex, Morris, Somerset, Hunterdon, Middlesex, Monmouth and Ocean.
- Trust signals right in the hero: 4.9 on Google, NJ HIC license number, fully insured and a workmanship guarantee.
- A sticky Call Now / Book Consultation bar on mobile.
03The outcome
Desktop PageSpeed 98
Desktop PageSpeed Insights scores of 98 Performance, 94 Accessibility, 100 Best Practices and 100 SEO (tested October 19, 2026). Every page now leads to a phone call or a booked showroom consultation.
What I delivered
- Custom WordPress Theme
- UX/UI Design
- Local SEO
- Online Booking
- Performance Optimization
04The work
Screens from the build
5 screens. Tap any to enlarge.