Custom WordPress Theme – Striper Surf Club


In the dynamic world of web development, versatility and innovation are key. As a freelance WordPress developer and UX designer, I, Chris Hurst, have had the opportunity to showcase these qualities in a diverse range of projects. One such project is the Striper Surf Club website, a vivid testament to the power of customized WordPress solutions. This case study delves into the development journey of this website, highlighting the unique challenges and creative strategies employed to build a platform that truly resonates with its audience.

Project Overview

Striper Surf Club, a renowned fishing club located in Long Island, New York, sought to revamp their online presence with a website that not only informs but also engages its community. The project demanded a robust platform that could handle specific functionalities tailored to the club’s needs. WordPress, known for its flexibility and user-friendly nature, emerged as the ideal choice. Leveraging the strengths of the Understrap WordPress Starter theme, the foundation for a dynamic, content-rich website was set. This choice paved the way for a suite of customizations, perfectly aligning with the club’s vision and operational requirements.

Design and Development Process

The journey of crafting the Striper Surf Club’s website began with a deep dive into the nuances of the Understrap WordPress Starter theme. As a freelance developer and UX designer, my approach was twofold: ensuring robust functionality and an intuitive user experience. The process involved transforming the Understrap theme into a customized child theme. This approach not only preserved the core functionalities of the parent theme but also allowed for extensive personalization without hindering future updates.

Key to this process was a thorough understanding of the club’s unique needs. Regular consultations with club representatives provided valuable insights, shaping the development process. Each customization, from layout changes to feature additions, was executed with a focus on enhancing user interaction and ensuring ease of navigation, a critical aspect of UX design.

WordPress Customizer | Striper Surf Club | Chris Hurst Freelance Designer & Developer

Key Features

Custom Home Page and Hero Image

The website’s home page is the first interaction point with visitors. To make a striking impression, a custom hero image feature was integrated, offering the club the flexibility to showcase vibrant, engaging visuals that reflect the essence of their community.

Custom Post Type ‘Records’

To chronicle the club’s fishing achievements, a custom post type titled ‘Records’ was developed. This feature allows for the easy documentation and display of club records, making the site a go-to resource for members’ fishing milestones.

Leaderboard for Biggest Catches

A dynamic leader board was introduced to foster a sense of competition and community among members. This feature highlights the largest catches, updating in real-time to reflect the latest achievements of club members.

Members Only Area

Recognizing the need for exclusive content, a ‘members only’ area was crafted. This secure section provides a space for members to access specialized content, fostering a more personalized and engaging user experience.

Performance and Responsiveness

In today’s fast-paced digital world, performance and responsiveness are non-negotiable for any website. For the Striper Surf Club site, special attention was paid to these aspects. Optimizing for speed and efficiency, the website was built to load swiftly, enhancing user engagement and satisfaction. Responsive design was a cornerstone of this project, ensuring the site’s seamless functionality across various devices and screen sizes. This adaptability ensures that whether a member is accessing the site from a desktop or a mobile device, the experience remains consistently smooth and accessible.

SEO and Marketing Considerations

As a freelance developer, integrating SEO strategies into the website’s fabric was paramount. The use of targeted keywords like ‘Freelance Developer’, ‘UX Designer’, and ‘WordPress Development’ was meticulously planned. These efforts were aimed at boosting the site’s visibility and reach. Additionally, SEO-friendly practices such as optimizing meta tags, employing clean and efficient coding, and ensuring fast loading times were implemented. These strategies not only improve search engine rankings but also enhance user experience, a key factor in online marketing success.


The Striper Surf Club website stands as a testament to the power of customized WordPress development and UX design. As Chris Hurst, a passionate freelance developer, this project not only showcases my technical prowess but also underscores my commitment to delivering tailored, user-centric web solutions.

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