SEO, WordPress
Vending Company WordPress Website and SEO for Chariot Vending
A custom WordPress website and local SEO foundation for a New Jersey vending company, built to turn property managers into placement requests.
What was the goal?
A Vending Company WordPress Website That Sells the Amenity, Not the Machine
Chariot Vending is a family and veteran-owned vending company based just outside Morristown, New Jersey. They place modern, AI-enabled, cashless vending machines and micro-markets in apartment communities, offices, and other high-traffic spaces, at no cost to the host. The buyer is a property manager or office manager, so the site had to look like a premium amenity, answer “what does it cost me?” immediately, and make requesting a machine effortless.
I designed and built this vending company WordPress website on a custom classic theme, with one focused conversion path and the SEO groundwork for free vending machine placement searches across North Jersey.
Technologies Used
- WordPress with a custom classic PHP theme built for this brand
- ACF Pro for client-editable content, with a Vite and SCSS build pipeline
- Rank Math for titles, meta descriptions, and schema
- Ninja Forms for machine placement requests
- Google Site Kit for Search Console and Analytics
Key Features
- “$0 to host” value proposition above the fold
- Request a Machine button in the header and click-to-call on every screen
- “Where we fit” section targeting apartment communities, offices, gyms, and warehouses
- Three-step getting started process that lowers the commitment
- FAQ section answering cost, restocking, and product selection questions
- Service area content for Morris, Essex, Union, and Bergen counties
- Title tags and meta descriptions written for free vending machine placement searches