Transforming Websites: My Journey as a Freelance WordPress Developer in NYC

As a seasoned Freelance WordPress Developer based in NYC, I’ve had the pleasure of working with a diverse range of clients, each with unique needs and visions. Over the years, I’ve honed my skills and developed a deep understanding of what makes a website not only functional but also visually stunning. Today, I’d like to take you on a journey through my experiences, sharing success stories and insights that have defined my career.

The Beginning of My Freelance Journey

My journey as a Freelance WordPress Developer began in 2007. I was working as a 3D Renderer at a custom office furniture manufacturer in Irvington, NJ. The boss asked me if I “knew how to build a website”, remember something Richard Branson said (“always say yes, then figure out how to do it after”) I said “yes”.

Initially, I worked with small businesses and startups, helping them establish their online presence. These early projects were instrumental in shaping my understanding of the industry. I quickly realized that a website is much more than just a digital business card; it’s a powerful tool that can drive growth, engage customers, and build brand identity.

Mastering WordPress Development

WordPress soon became my platform of choice. Its flexibility, scalability, and user-friendly interface made it an ideal solution for a wide range of projects. I dedicated countless hours to mastering WordPress, learning its intricacies, and exploring its vast ecosystem of themes, plugins, and customizations. I landed a job at an actual, honest-to-God agency and I “chuffed” (English – very happy), now I was an actual developer!

One of my first major projects was for a local NYC restaurant that needed an attractive, easy-to-navigate website. They wanted to showcase their menu, share their story, and allow customers to make reservations online. Using WordPress, I designed a visually appealing site that not only met their needs but also enhanced their brand’s online presence. This project was a turning point, reinforcing my belief in the power of WordPress and setting the stage for future successes.

Building a Diverse Portfolio

As my reputation grew, so did my client base. I had the opportunity to work with a variety of industries, from fashion and retail to healthcare and finance. Each project presented its own set of challenges and learning experiences.

One memorable project involved developing a custom WordPress theme for a fashion boutique in Manhattan. The client wanted a site that was chic, modern, and reflective of their brand’s high-end appeal. I worked closely with their team to understand their vision and translate it into a captivating online experience. The result was a sleek, responsive website that not only looked fantastic but also boosted their online sales.

Another significant project was with a healthcare startup that needed a secure, informative website to connect patients with doctors. The site required robust functionality, including appointment scheduling, patient portals, and a blog for health tips. Leveraging WordPress’s extensive plugin library, I was able to deliver a comprehensive solution that exceeded the client’s expectations.

The Importance of User Experience (UX) and Design

Throughout my career, I’ve always emphasized the importance of user experience (UX) and design. A website’s success hinges on its ability to engage users and provide a seamless, enjoyable experience. As a Freelance WordPress Developer, I make it a priority to stay updated with the latest UX trends and best practices.

For instance, I worked with a tech startup in Brooklyn that needed a website to showcase their innovative products. They wanted a site that was not only visually stunning but also intuitive and easy to navigate. By incorporating modern design elements and focusing on user-centric navigation, I created a website that effectively communicated their brand message and improved user engagement.

Continuous Learning and Adaptation

The web development landscape is constantly evolving, and staying ahead requires continuous learning and adaptation. Over the years, I’ve invested in expanding my skill set, from learning advanced coding techniques to exploring new WordPress features and updates.

One of the most exciting developments in recent years has been the rise of mobile-first design. With more users accessing websites from their mobile devices, it’s crucial to create responsive, mobile-friendly sites. I’ve embraced this shift, ensuring that all my projects are optimized for mobile use, providing a seamless experience across all devices.


My journey as a Freelance WordPress Developer in NYC has been incredibly rewarding. From helping local businesses establish their online presence to working with innovative startups, each project has been an opportunity to learn, grow, and make a positive impact. The dynamic nature of WordPress, combined with the ever-evolving tech landscape, ensures that no two projects are the same, keeping my work exciting and fulfilling.

As I look to the future, I’m excited to continue transforming websites and helping clients achieve their digital goals. If you’re in need of a Freelance WordPress Developer in NYC, I’d love to collaborate and bring your vision to life. Let’s create something amazing together!

Let's Bring Your Vision to Life

Ready to transform your digital presence? Connect with Chris Hurst, a seasoned UX Designer, WordPress Developer, and Front-End Developer. Whether you need an intuitive UX/UI design, a custom WordPress site, or a complete web development solution, I'm here to turn your ideas into stunning digital realities. Let's collaborate and make your project stand out in the digital world.

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