UX/UI Design

UX design is what makes the difference between a website or product that users tolerate and one they actually like using. It’s the discipline of understanding who the user is, what they’re trying to accomplish, and removing every unnecessary obstacle between those two points. UI design is how that comes to life on screen.

I work with small-to-medium businesses and SaaS companies that need senior-level UX/UI work without the overhead of a UX consultancy.

What’s Included

User research — interviews, surveys, behavioural analytics review, competitive analysis to understand who you’re designing for and what they need
Persona and journey mapping — documenting key user types and the paths they take through your product or site
Information architecture — structuring content and functionality so users can find what they need without getting lost
Wireframing and prototyping — interactive prototypes for testing interaction patterns before any visual design is finalised
UI design — visual interface design that’s both branded and functional, with proper attention to information hierarchy and visual rhythm
Design systems — component libraries, design tokens, pattern documentation so the design holds together at scale
Accessibility-first approach — WCAG 2.2 AA standard built into every decision, not retrofitted after launch
Usability testing — moderated and unmoderated testing with real users to validate the design before development
Conversion optimisation — for marketing sites and ecommerce, designing for measurable conversion improvements (not just aesthetics)

How It Works

Discovery — Understanding the business, the product, and the users; review of existing data (analytics, support tickets, sales feedback)
Research — User interviews, competitive analysis, audit of current experience (if applicable)
Strategy and IA — Synthesis of research into clear strategy documents, personas, journey maps, and proposed information architecture
Design — Wireframes → prototypes → visual design, with feedback loops at each stage
Testing and refinement — Usability testing on prototypes before development, iterations based on findings
Handoff or build — Detailed design specs handed to developers, or I take the work through to implementation

Is This Right for Your Business?

Dedicated UX work makes sense when you’re building a SaaS product or web application (not a marketing site), when your existing product has measurable usability issues (high drop-off in flows, support tickets concentrated around specific interactions, users abandoning carts or onboarding), or when you’re designing something genuinely new that doesn’t have established patterns to copy.

For straightforward marketing sites or small ecommerce, you usually need web design rather than a full UX engagement.

Why Work With Me on UX/UI

UX consultancies do good work but tend to over-process small-to-medium-size problems. They’ll spend 6 weeks on user research for a project that needs 4 days of it. Solo senior practitioners can scope research and process to what the project actually needs — sometimes that’s deep research, sometimes it’s lighter-weight discovery and faster iteration.

I also build, which changes the design process. UX/UI done by people who’ve never shipped code tends to drift into the impractical — interactions that look great in Figma but would take weeks to implement correctly. I design for what’s actually buildable in your timeline and budget.

Often paired with web design for full website projects and custom WordPress development when interfaces are built on top of WordPress.

Pricing & Timeline

UX/UI projects start at $5,000 for focused engagements (specific flow redesign, single-feature design) and run $10,000-$30,000 for larger projects (full product UX, complex SaaS interfaces, multi-stakeholder design systems). Timelines range from 3 weeks to 4 months.

Ready to Talk?

Free 30-minute call to discuss what you’re building and whether UX/UI is the right scope or whether a more focused engagement would deliver more value. Schedule a call.