WordPress Development for Growth-Focused Businesses
Expert WordPress Design & Development
I’m Chris Hurst, a freelance WordPress developer building custom themes, WooCommerce stores and business websites. Work directly with me on a new build, redesign or performance improvement, with UX and SEO considered from the start.
5.0 from 70 Google reviews
01Results
Built for Performance. Proven by Data.
Performance is not cosmetic. It directly affects rankings, conversions, and trust.
- 95+/100 Lighthouse scores on production builds
- < 1.2s average load time
- +40% average increase in inquiries
Most WordPress sites are built to launch. Not to perform.
Bloated themes. Overloaded plugins. Slow hosting.
Most websites are built to launch, not to convert.
Your website should:
- Load instantly
- Rank cleanly
- Explain your value fast
- Move visitors toward action
That’s how you win organic traffic and turn it into inquiries.
Book a free call or call 201-230-5899
02Recent Work
Recent WordPress Builds
Real projects. Real businesses. Built for speed, clarity, and conversion.
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Soccer Sidekicks Custom WordPress Design, Build & Plugins -
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Retain Players Custom WordPress Theme, Payment Gateway, Lead Capture & Funnel -
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NILPlayr Custom WordPress Theme built to work flawlessly with the free version of Elementor -
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North Jersey Specialists Custom WordPress Theme with Lead Capture -
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LaRaj Tile & Marble Custom WordPress Theme with Gallery and Calendar -
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Far Post Soccer Custom WordPress Theme and WooCommerce enabled -
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Johanna Clark Hair Salon Custom WordPress Theme, Blog, and Booking customizations -
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ELEV8 Football Custom WordPress Theme for Football/Soccer Consulting Services -
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Bronx Little Italy Business Improvement District website with Directory -
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AM Real Estate Custom WordPress Theme for a NY Realtor
Book a free call or call 201-230-5899
03Performance & Style
What’s Included in Every WordPress Build
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01
Performance Architecture
- Lightweight theme foundation
- Clean, modular code
- Core Web Vitals optimized
- Zero unnecessary plugin bloat
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02
SEO-Ready Structure
- Semantic markup
- Schema built in
- Optimized heading hierarchy
- Internal linking strategy
- Built for AI search visibility
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03
Conversion-Focused UX
- Clear messaging hierarchy
- Strategic CTAs
- Psychological triggers
- Mobile-first design
- Analytics + tracking ready
Book a free call or call 201-230-5899
Is This a Fit?
You want performance, not just design. You care about long-term SEO structure and you value working directly with a senior developer.
04The Process
Simple. Structured. Stress-Free.
From first call to launch, here’s exactly how your WordPress project moves from idea to high-performing growth asset. No confusion. No chaos. No surprises.
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Strategy & Positioning
Week OneWe clarify your offer, audience, and growth objective before a single design decision is made.
See the details
We define:
- Who you are targeting
- What makes you different
- The primary action visitors must take
- Your revenue goal for the site
- Core messaging pillars
This ensures your website is built around conversion, not decoration.
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Architecture & SEO Structure
Week One / TwoWe map the structure of your site around search intent and conversion flow.
See the details
This includes:
- Page hierarchy planning
- URL structure
- Internal linking strategy
- Heading structure (H1–H3)
- Schema opportunities
- Core service keyword targeting
- Conversion path mapping
This is where rankings and inquiries are engineered.
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Key step
Design & User Experience
Week Two / ThreeA clean, modern interface designed to build trust and guide action.
See the details
You receive:
- Mobile-first layouts
- Clear messaging hierarchy
- Strategic call-to-action placement
- Visual authority cues
- Speed-conscious design decisions
- Conversion psychology baked into layout
Design supports performance. It never slows it down.
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Development & Performance Optimization
Week Three / Four or FiveCustom WordPress build engineered for speed, stability, and scalability.
See the details
This includes:
- Lightweight theme architecture
- Clean modular code
- Plugin restraint and optimization
- Core Web Vitals tuning
- Security hardening
- Cross-device testing
- Accessibility review
Your site is built to load fast and stay fast.
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Launch, Tracking & Growth
Launch WeekWe launch with tracking in place and a clear path for ongoing improvement.
See the details
At launch:
- Analytics configured
- Search Console connected
- Performance verified
- Conversion tracking tested
- XML sitemap submitted
- Indexing reviewed
After launch:
- Performance check-ins
- Optimization opportunities
- Growth planning
Your website becomes an asset, not a static brochure.
05Comparison
Agency Pricing. Or Direct Senior Execution.
You want results. The question is how you get there. Both paths can build a website. Only one keeps things lean, focused, and accountable.
Multiple layers, higher cost
Typical Agency Model
More people involved. More layers between you and the work. Higher overhead built into the quote.
- No: Project manager relays information between you and the developer
- No: Junior designers or outsourced builds behind the scenes
- No: Higher retainers to support overhead and office costs
- No: Slower revisions due to internal approvals
- No: Often template-based builds with minimal customization
Lean. Senior. Accountable.
Working Direct With Me
Strategy, UX, and development in one place. Faster decisions. Cleaner execution. Clear accountability.
- Yes: Direct access to the person designing and building your site
- Yes: 19+ years hands-on WordPress experience
- Yes: Strategy and execution handled by the same expert
- Yes: Faster iterations and clearer communication
- Yes: Custom architecture built around your business goals
You’re not hiring a “team.” You’re hiring outcomes, without paying for layers you don’t need.
06Trusted by teams that care about results
Proof beats promises.
Recognizable brands. Straight answers. Measurable results. A few signals that reduce doubt fast.
“Chris rebuilt our website and WooCommerce store from the ground up. It’s faster, easier to manage, and our online registrations are now seamless. The site finally works as hard as we do.”
M. SmithFar Post Soccer - Owner
“Chris delivered a clean, modern WordPress site that instantly elevated my brand. Clients comment on how professional it feels, and I can easily update listings myself. Exactly what I needed.”
A. MercedAM Real Estate - Owner
“Chris created a site that truly represents our academy. It’s simple for parents to navigate, loads fast, and has already helped us bring in new students. Couldn’t be happier with the result.”
J. BoudreauxLittle Monkeys BJJ - Owner
Get results like these or call 201-230-5899
07Next step
Ready to build it properly?
If your business depends on your website, it should be fast, structured, and built to convert.
Work directly with a senior WordPress developer.
No layers. No bloated builds. No wasted time.