UX Design & Optimization

Design That Thinks Like Your Users Do

A beautiful website is meaningless if people can’t figure out how to use it. That’s where UX (User Experience) design comes in. It’s about making your site easy to navigate, effortless to understand, and intuitive from the first click to the last. When users feel confident on your site, they’re more likely to stick around, trust your brand, and take action.

Why UX Design Matters

User experience isn’t just a buzzword—it directly impacts your bottom line. If users get confused, frustrated, or overwhelmed, they leave. That increases your bounce rate, lowers conversions, and sends negative signals to search engines.

Good UX means:

• Visitors can find what they need without thinking
• Calls-to-action are obvious and compelling
• The site feels fast, fluid, and reliable—especially on mobile
• Every interaction builds trust and momentum

Whether you’re trying to get more leads, sell more products, or reduce support requests, UX optimization is the lever that makes everything else work better.

What I Offer in UX Design & Optimization

I don’t just guess what looks good—I follow real usability principles and data-backed design patterns to improve how your site performs. My UX process includes:

• UX Audits – I evaluate your site’s structure, navigation, mobile layout, and flow to identify usability roadblocks.
• Wireframing & Prototyping – Visual layouts to test structure and user flow before development begins.
• Conversion Path Analysis – I examine how visitors move through your site and refine the paths that lead to conversions.
• Mobile UX Optimization – I ensure your site functions perfectly on phones and tablets—where most traffic happens.
• Accessibility Improvements – I make your site more usable for everyone, including people with visual or motor impairments.

UX + SEO = Better Rankings and Engagement

User experience is now a ranking factor. Google’s Core Web Vitals measure things like loading speed, visual stability, and interaction delay—all of which relate directly to UX. A better experience means longer visits, more engagement, and higher rankings.

That’s why I build sites with:

• Simplified navigation and menu structures
• Consistent, accessible design systems
• Fast, mobile-first page layouts
• Readable content with strong visual hierarchy

Who I Work With

I help small businesses, coaches, creative professionals, and service-based companies that want more than just a nice-looking website. Whether you’ve got an outdated site or a shiny new one that isn’t converting, I’ll improve your UX and make your site work harder.

Why Hire Me for UX?

I’ve been designing websites since 2007 and I understand both the creative and technical sides. I don’t just make things pretty—I design with purpose. Every section, layout, and flow is built around the question: *”What do users need to feel confident and take action?”*

• 17+ years of UX + front-end experience
• Focused on real-world usability and mobile-first best practices
• Strong foundation in SEO, CRO, and accessibility
• Custom-built themes—no bloated templates or builder hacks

Let’s Fix What’s Holding Your Website Back

If your site feels clunky, confusing, or underperforming, I’ll help you pinpoint what’s wrong and turn it into something that feels effortless for users—and profitable for you. UX design isn’t just about design—it’s about business outcomes. Let’s make every click count.