Lead Generation & Conversion Optimization

Your Website Should Work as Hard as You Do

Too many small businesses treat their website like a digital brochure. It looks decent, has the basics, and just kind of sits there. But your website should be your hardest-working employee—capturing leads, booking appointments, and converting visitors into paying customers 24/7.

I build websites designed to do exactly that: generate leads and drive measurable growth.

Conversion-First Design That Gets Results

Design isn’t just about aesthetics—it’s about guiding attention and driving action. I combine smart UX, clear messaging, and proven marketing psychology to create pages that don’t just look good, but convert.

Here’s what goes into a conversion-optimized site:

• Clear Call-to-Action (CTA) – Buttons and links that tell visitors exactly what to do next: Book a Call, Get a Quote, etc.
• Strategic Page Layouts – Sections that build trust, show value, and reduce friction at just the right time.
• Lead Capture Forms – Simple, streamlined forms that capture just enough info to start the conversation without overwhelming the user.
• Mobile Optimization – Since most users are browsing on mobile, your CTAs, forms, and buttons need to work flawlessly on every screen.
• Trust Signals – Testimonials, badges, guarantees, and FAQs to reduce doubt and increase action.

Lead Generation: The Right Traffic + The Right Hooks

You can drive thousands of visitors to your site, but if it’s not built to convert, you’re wasting time and money. I help bridge the gap between traffic and action by identifying what your target customer needs to hear, see, and feel before they say yes.

Depending on your goals, I’ll implement:

• Lead Magnets – Offer something valuable (like a quote, free resource, or consultation) in exchange for contact details
• Popups & Slide-Ins – Timed or behavior-triggered prompts to capture attention without being annoying
• Exit Intent – Last-chance offers when a user is about to bounce
• Landing Pages – Focused, one-goal pages built for paid traffic, email campaigns, or specific services

Data-Driven Optimization (Not Guesswork)

Once the site is live, the real work begins. I install tools like Google Analytics, Hotjar, or Microsoft Clarity to track how users actually behave on your site. Where are they clicking? Where are they stopping? What’s working, and what’s not?

From there, I make iterative improvements based on real behavior—not gut feelings.

Who I Work With

I help service providers, local businesses, freelancers, and growing brands who need their website to do more than just look good. Whether your goal is more quote requests, appointment bookings, or product sales, I build with intent.

Why My Approach Converts Better

Most designers focus on visuals. Most marketers focus on funnels. I do both. You’ll get a site that looks sharp, speaks directly to your ideal customer, and is engineered to move them toward a decision.

• UX, SEO, and CTA strategy baked into every section
• Custom forms and funnels tailored to your offer
• Responsive layouts that guide action on all devices
• Speed-optimized for lower bounce rates and better Google rankings

Let’s Turn Your Website Into a Lead Machine

If your site isn’t actively growing your business, it’s time to fix that. I’ll help you design a high-converting website that generates leads consistently—no ad spend required, no fancy tools necessary. Just smart strategy and clean execution.