Local SEO & Google Rankings

« Back to Services

Dominate Local Search and Get Found by Nearby Customers

When someone searches for a service like yours, you want to show up—especially on Google Maps and the top of local search results. Local SEO (Search Engine Optimization) is how you do that. It’s not about getting traffic from across the country—it’s about being the first choice for people right in your area.

What Is Local SEO?

Local SEO is the process of optimizing your website and online presence so that your business appears in search results when people nearby search for services you offer. Think “plumber near me,” “best personal trainer in Morristown,” or “tile installer in Essex County.”

Google’s local algorithm favors businesses that are:

  • Proximity-based (near the searcher)
  • Relevant (your site clearly says what you do)
  • Trusted (you have reviews and consistent business info)

My job is to make sure your site checks all those boxes.

What I Do to Improve Your Local SEO

I use a proven, hands-on process to boost your visibility and rankings in your local area:

  • Google Business Profile Optimization – I’ll fully optimize your GBP listing (formerly Google My Business) with accurate details, keywords, services, categories, geo-tagged images, and regular posts.
  • On-Page SEO for Local Keywords – I structure your website content, headings, metadata, and internal links to match local search intent like “web developer in New Jersey” or “hair salon near Brookhaven.”
  • NAP Consistency & Citations – I ensure your Name, Address, and Phone Number are consistent across the web and submit your business to trusted directories (like Yelp, Bing, Apple Maps, etc.).
  • Local Landing Pages – I create location-specific pages that help you rank in nearby towns and suburbs—even if you don’t have a physical location there.
  • Review Strategy – I help you set up systems to get more 5-star reviews, respond to them professionally, and showcase them on your site.

Why Local SEO Matters for Small Businesses

Showing up in local search isn’t a “nice to have”—it’s essential. More than 85% of people use Google to find local businesses. If you’re not there, you’re invisible.

Strong local SEO helps you:

  • Appear in the Google Maps “3-Pack” (the top 3 results shown in Maps)
  • Outrank bigger competitors by being hyper-relevant
  • Get more phone calls, quote requests, and bookings
  • Build trust with reviews and verified listings

Who I Work With

I’ve helped local service providers, tradespeople, small shop owners, and solo professionals improve their local rankings and dominate their niche. Whether you’re a contractor in Morris County or a stylist in Atlanta, I’ll tailor a strategy that fits your market and your goals.

How My Local SEO Services Stand Out

No vague reports. No bloated agency fluff. I focus on real, actionable results you can see:

  • Clear rankings growth in Google Maps and organic search
  • More website traffic from your service area
  • Increased calls and form submissions
  • Monthly updates and transparent tracking

Let’s Put You on the Map—Literally

If you’re ready to stop getting buried by competitors and start showing up where it counts, let’s talk. I’ll help you take over your local market one search result at a time.

Ready to Get Started?

Fill out the form below and I’ll be in touch with a quote.

Jon Ward, Owner of CCS

Jon Ward, Owner of CCS

“we’re ranking higher on Google”

Before I started working with Chris, I was handling everything myself—training clients, managing the website, keeping up with social media. It was a nightmare! Now that Chris handles all the digital side with his Local Hero package, I’ve got more time to focus on my clients and growing the business. The website looks sharp, we’re ranking higher on Google, and the inquiries just keep rolling in. Honestly, I didn’t think it’d make this much difference, but I’m well chuffed with the results!

Gary Pettengell, Owner of Gary The Trainer

Gary Pettengell, Owner of Gary The Trainer

“getting noticed on Google like never before”

Before Chris came along, I was completely overwhelmed trying to juggle running the salon and managing our online presence. I barely had time to breathe, let alone focus on marketing! Now that I have Chris handling everything with the Local Hero package, our website is sharp, and we’re getting noticed on Google like never before. Clients are finding us without me lifting a finger, and I finally have time to focus on my passion—making my clients feel fabulous.

Jo Clark, Owner of Johanna Clark Hair

Jo Clark, Owner of Johanna Clark Hair

Frequently Asked Questions

Explore the FAQ section for clear, concise answers to common questions about services, process, and getting started. Whether you're planning a project or just curious, this is your go-to resource for quick insights and confident next steps.

How long will it take to see results?

Do I need to do anything?

What if I’m not sure what I need?

Will this really work for my business?

Is this going to be expensive?

What if I’ve tried other solutions and nothing has worked?

More Clients. More Calls. More Leads.

I help businesses get more customers within driving distance of their location. Or, help businesses find customers within their catchment area. Having an awesome, fast, mobile-friendly website is only one part of a multi part plan. Through Local SEO marketing and content creation, I help businesses get more leads and drive traffic to your site.

Book My Discovery Call
Skip to content